Problem

Zip Zester was an up-and-coming kitchen technology company with a highly anticipated product, wide backing from the restaurant industry, capable founders – and no online presence whatsoever.

Solution

Zip Zester hired Brevica to create and manage their online presence and marketing from their beginnings as a small startup to their final sale as a successful, mature company with a string of successes under their belt. Over the years, Brevica built five e-commerce sites for Zip Zester as their product focus and market position evolved, created a kiosk point-of-sale system for conference sales, and ran a long-term marketing campaign complete with monthly reports to push direct sales and expand product reach.

Result

Over the course of several year, Brevica’s e-commerce site and marketing campaigns account for virtually all direct sales of Zip Zester’s products. Brevica’s marketing campaigns also expanded Zip Zester’s market share, enabling small to mid-level restaurants to try the product and later sign up for larger purchase orders across franchises.