Zip Zester invents and manufactures top quality kitchen products, including their top-selling product, the Spin Zester. Brevica worked with Zip Zester to create their online presence, including e-commerce store and online ad campaigns.
The homepage design was built to show off the gorgeous visuals created by their flagship product.
The homepage directly advertised the primary products as well as product videos.
Zip Zester was an up-and-coming kitchen technology company with a highly anticipated product, wide backing from the restaurant industry, capable founders – and no online presence whatsoever.
Zip Zester hired Brevica to create and manage their online presence and marketing from their beginnings as a small startup to their final sale as a successful, mature company with a string of successes under their belt. Over the years, Brevica built five e-commerce sites for Zip Zester as their product focus and market position evolved, created a kiosk point-of-sale system for conference sales, and ran a long-term marketing campaign complete with monthly reports to push direct sales and expand product reach.
Over the course of several year, Brevica’s e-commerce site and marketing campaigns account for virtually all direct sales of Zip Zester’s products. Brevica’s marketing campaigns also expanded Zip Zester’s market share, enabling small to mid-level restaurants to try the product and later sign up for larger purchase orders across franchises.
Client & Project Details
Long-term contract from 2010-2014: Ongoing retainer for marketing + strategy. Five e-commerce/marketing sites.
Marketing: Online marketing (e-commerce/marketing websites, social media, partnership with journalists, PPC, SEO, analytics)
Development: A total of five e-commerce sites using WordPress + Shopp/WooCommerce.
Strategy: Ongoing market + positioning strategy.
The direct relationships and timely responses from Brevica were very refreshing and helpful with the constant changes of our business – all the members of their team were professional and highly skilled.
Their quality speaks for itself and we’ve recommended Brevica many times to all types of businesses.
- Jansen Braaten, Director of Sales